Video content is a powerful tool for engaging your patients, but embedding the full video directly in your email isn’t the most effective approach. Here’s why and how to share your video content the smart way.
Why You Shouldn’t Embed the Entire Video
Embedding an entire video in your email can lead to several issues:
Limited Playback Support: Most email clients don’t support in-email video playback, meaning your audience might not be able to watch the video without extra steps.
Large File Sizes: Including a full video can significantly increase your email's size, which not only slows down delivery but also risks your message being flagged as spam.
Suboptimal User Experience: A bulky email with an embedded video may frustrate recipients who prefer a smooth, fast-loading message.
The Best Practice: Use a Thumbnail Link
Instead of embedding the whole video, follow these steps to share your content effectively:
Upload Your Video:
Host your video on a reliable platform such as YouTube, Vimeo, Wistia, Google Drive, or Dropbox. These platforms ensure fast loading times and, in many cases, an ad-free experience.Create an Engaging Thumbnail:
Choose or design a high-quality image from your video, and add a play button overlay to signal clearly that this image represents a video. An appealing thumbnail increases click-through rates by capturing your audience’s attention.Link the Thumbnail to Your Video:
Insert a hyperlink into the thumbnail that directs recipients to the hosted video. This method keeps your email lightweight while providing a seamless transition to the video page.Test Across Devices:
Before sending out your campaign, verify that the linked thumbnail works correctly on both desktop and mobile devices to guarantee a consistent experience for all users.
Click on the video for the step by step guide.
Additional Tips for Video Email Campaigns
Keep It Focused:
Pair your video thumbnail with a clear, concise call-to-action (CTA) that explains why watching the video will benefit the recipient.Monitor Engagement:
Utilize tracking tools to determine how many recipients click through to watch your video, and use this data to refine future campaigns.Avoid Spam Filters:
By keeping your email content lean with a static image and link, you reduce the risk of your email being marked as spam.
By uploading your video to a dedicated platform and linking it via an engaging thumbnail, you enhance the viewing experience while ensuring your emails load quickly and reach your patients’ inboxes without issue. This approach not only improves engagement but also maintains your email reputation.
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